荆州农产品电子商务发展现状及对策分析2.docxVIP

荆州农产品电子商务发展现状及对策中文摘要[摘要]随着互联网的普及与相关网络技术的发展，农产品电子商务也已经走进了千家万户，荆州地处江汉平原，毗邻长江黄金水道，是一个农业生产全面发展的城市。针对于荆州这样一个农产品丰富并且农业收入占主要地位的城市，目前来说，荆州市电子商务的发展却还不是很成熟和完整，大多数处于发展初级阶段，物流和信息化建设不健全，除了部分自建电商平台外，大多数依托于第三方电商平台。所以，这其中仍然存在着比较多需要解决的问题。本文对荆州市农产品电子商务的发展现状和目前存在的问题进行了调查，通过对荆州市农产品电子商务的现有规模、物流体系、政策制度、农户积极性等进行了分析。根据目前这些方面存在的问题，并结合当前农产品电子商务的大环境，提出了荆州市发展农产品电子商务的一些具体建议和对策。[关键词]荆州市；电子商务；农产品；现状；对策Development Situations and Countermeasures of E-Commerce of Jingzhou Agricultural Products英文摘要[Abstract]: With the popularization of the internet and the development of the related network technologies, E-commerce of agricultural products has already entered into every household. Jingzhou is located at Jianghan Plain, and adjoins Changjiang. It’s agricultural production develops in an all-around way. But, as a city like Jingzhou that has abundant agricultural products and that agricultural income dominates, its E-commerce development is still immature and incomplete. Most of them are still in the beginning stage with imperfect logistics and information construction. Except for some self-built E-commerce platforms, most of them are relying on the third-party E-commerce platforms. Therefore, there are many problems that need to be solved. By investigating the current situations and existing problems of E-commerce of Jingzhou agricultural E-commerce, the paper analyzes the existing scale, logistics system, policies, and farmers’ motivation of E-commerce of Jingzhou agricultural products. According to the existing problems, by combining the macro environment of E-commerce of agricultural products, the paper puts forward some suggestions and solutions to the development of E-commerce of JIngzhou agricultural products.[Key words]:Jingzhou city; E-commerce; agricultural products; current situations; countermeasures荆州农产品电子商务发展现状及对策一、前 言荆州市位于湖北中部。全市地形中，平原占78.7%， 丘陵占21.1%，还有一小部分山地。荆州市这种优良独特的地理优势，外加温和的气候条件，使荆州市成为了我国重要的农产品产区。荆州市的农业地位在全国来说举足轻重，荆州市农产品种类繁多。并且具有明显的地域和气候性。如果要将不同区域和不同气候环境中的农产品相互联系起来，那么就必需要在日常的农产品贸易和