奖励旅游发展现状附对策分析完稿.docVIP

我国奖励旅游的发展现状及对策分析 专业：班级：2005姓名：引 言 3 1 奖励旅游概述 5 1.1奖励旅游概念的界定 5 1.2奖励旅游的特征 6 1.3奖励旅游的类型 7 2 国内外奖励旅游发展现状比较 9 2.1国外奖励旅游的现状 9 2.2我国奖励旅游的现状 11 2.3国内外奖励旅游发展比较 12 2.4奖励旅游发展更趋于人性化 13 3 我国开发奖励旅游的条件分析 14 3.1我国开发奖励旅游的有利条件 14 3.2我国开发奖励旅游的不利条件 15 4 我国发展奖励旅游的对策 19 4.1培育奖励旅游市场 19 4.2深入进行市场调查, 打造奖励旅游产品 20 4.3大力培养奖励旅游人才 21 4.4旅游企业应采取创新战略 21 4.5探索新的奖励旅游发展之路 22 结 论 25 致 谢 26 参考文献 27 摘 要 奖励旅游是现代企业的一种管理手段,从一定程度上而言,它是企业管理多样性的体现,其本质实为对企业自身而非员工、客户的一种奖励,目的是树立企业形象、宣扬企业理念,最终达到提高企业业绩,促进企业未来发展的目标。它自上世纪20年代在美国诞生以来,已被国外许多企业或机构证明是增强员工集体荣誉感和凝聚力,有效调整企业上下层职员关系,加强团队建设,促进企业业务发展,塑造企业文化的重要手段,产生了十分显著的效用。但奖励旅游是一种对经济发展水平有着深深依赖的旅游产品,在我国尚属起步阶段。研究该产品在我国的实施效应,是发展我国奖励旅游的重要环节。随着旅游业的迅猛发展以及企业绩效管理理论的发展,由绩效管理和旅游结合在一起的奖励旅游也随之出现。在欧美一些经济发达的国家,奖励旅游得到了充分的重视和发展。在我国奖励旅游才处于起步阶段,相关的理论研究和案例分析也不多见。因此本文就针对奖励旅游的一些具体问题进行交流与探讨,为我国奖励旅游的发展提供一定的理论指导。 关键词： 奖励旅游；发展现状；对策分析 Abstract Incentive travel is a kind of management method of modern enterprises. To some extent, it is an embodiment of diversification of enterprise management. Its essence is to motivate the enterprises themselves rather than employees and clients, which aims at establishing enterprise image and making enterprise philosophy known publicaly and finally performance better in order to hit the development target. Since it was first appeared in America last century, it was considered as an important method to increase sense of honor and cohesiveness by many foreign enterprises and agents. What’s more, adjusting relationship between subordination, team building, business development promoting and enterprise culture forming are also included, which really make sense. However, incentive travel is a tourism production which deeply depends on the economy development degree. In our country, it is still at a preliminary stage. Therefore, doing research on the implementing effect is a very important part in China’s incentive travel. With the rapid development of tourism industry and HRM theory, the combination of HRM and travel appears. In some occidental developed countri