Unit-1-Unit4-实用英语第三版答案.ppt

第一单元 Contents 1) It is suggested in the passage that the success of a company that deals with electronic products depends on __________. a. the new technology b. its wonderful design c. the new materials d. its pricing strategy 2) A price decoy is usually __________. a. something that a business wants you to take b. a reference to help make a product look better c. a product model for exhibition d. a newly launched price point 3) The example of a Realtor is used to show that __________. a. a $400 000 colonial is a good deal b. $499 for an iPad is reasonable c. bargains are necessary for the deal d. decoys can make products look better 4) The author of this passage suggests that people may prefer to buy a palm computer for__________. a. $199 b. $229 c. $299 d. $399 5) By establishing a high reference price, the company wants to __________. a. cut down its fat margins b. launch more affordable products c. attract people’s attention to its products d. make the product prices look lower and affordable 第二单元 Contents 1) It is implied in Para 1 that __________. a. Sally’s Imports has a good company image b. all the four companies enjoy a good name c. people are familiar with all the four companies d. a distinguishable company image is important 2) Which of following statements is NOT true about what image is? a. It is a combination of thoughts, feelings, beliefs, etc. b. It is what the company thinks or what its sales staff says. c. It is both a simple and complex concept. d. It is the company’s identity in the marketplace. 3) It is suggested in Para 5 that __________. a. exclusive image is totally impossible to create b. positive image contributes very little to your company c. negative image doesn’t necessarily bring loss to your company d. active image can help a company survive in a heated competition 4) Which of the following is NOT mentioned as a way to create a company image? a. The website.