鹭风报社经营管理探析.pdfVIP

内容提要 改革开放20 多年来 中国报业经济取得了举世瞩目的快速发展 报业政策 环境发生变化 报业市场的竞争也日益激烈 与之相适应的是 报业产业经营由 事业单位 向 事业单位 企业化管理 转变 再到目前逐步走向 自主经营 自负盈亏 自我约束 自我发展 形成了大变化的三部曲 在市场化的运作中 报业单位的经营管理显得相当重要 而在这样的大背景下 鹭风报社仍滞留于 事 业单位 企业化管理 的阶段 经营管理的理念相对落后 经营管理的力度相对 薄弱 本文试图将公共管理的理论知识运用于鹭风报社的管理实践 采取 解剖麻 雀 的方式 对鹭风报社的经营管理进行分析 并提出对策建议 本文第一部分 阐述了中国报业的宏观政策环境和报业管理体制存在的问题 由报社单位的二重 性说明公共管理与企业管理在报社必须得到同时运用 第二部分在对鹭风报社进 行必要的介绍后 分析了 鹭风报 行业报的性质以及行业报的生存现状 并对 侨刊乡讯类报刊今后的发展提出建议 第三部分着重从鹭风报社的近年事业单位 改革实践 提出 鹭风报 应勇敢面对市场竞争的思路 第四部分讨论 鹭风报 的定位问题 建议 鹭风报 做成一份以 侨 为基础的综合性周报 第五部分 以人力资源管理和采编 发行 广告三者关系两方面为侧重点 分析鹭风报社具 体的经营管理 第六部分为结束语 关键字 报业 经营分析 鹭风报 Abstract Since the reforming and opening-up policy was carried out, newspaper industry of China has achieved great and rapid development, while the competition in newspaper market has been becoming more and more scorching. Simultaneously, the model of newspaper management has been changed from “non-profit unit” to “non-profit unit with enterprise management”, then to the present model of “self-management, self-responsibly for profit and loss, self-restriction, and self-development”. During the operational process of marketization, the management of newspaper industry is quite important. However, Lufeng Newspaper is still in the phase of “non-profit unit with enterprise management”. The theory of management in Lufeng is relatively behindhand, and the strength of management is comparatively week. This paper tries to use the theory and knowledge of Public Management to serve for the management practice of Lufeng Newspaper. It will use a special means called as “anatomizing sparrow” to analyze the management of Lufeng Newspaper, and then put forward some good countermeasures and suggestions. The first part expounds China