评析华为国际目标场竞争战略.docVIP

河南理工大学万方科技学院本科生毕业论文(设计) 评析华为国际目标市场选择战略 院系名称 经济与管理科学系 姓　　名 　　号 专　　业 指导教师 年月日Abstract Since Chinas accession to the WTO , with the trend of economic globalization and the development of our economy, international operations of Chinese enterprises has become a major trend of China s economic development. Also, therefore , choose the target market internationalization of Chinese enterprises have become the primary issue which not be avoided in an enterprise internationalization process . And there are many scholars have studied on this aspect .Here we will based on this issue to review this question again. Article Comment on Huaweis internationalization strategy in the international target market selection, on the basis of the decision-making process and the decision to explore the behavior of the companys international operations , gives Huaweis successful experience and inspiration: grasp the international market into law , a clear strategic investments in the international market and to avoid short-term behavior , be sustained investment in target markets ; according to international standard optimization company operates in overseas markets , thereby reducing the cost of expanding into international markets ; weaknesses, gradual penetration, progressive development of overseas markets ; with financing partners , to strengthen capital controls, rigid loan recovery , security market expansion earliest ; does not simply play the cheap card , good quality , good prices, excellent service and quick response to customer needs win competitive advantage. Key Words: Target market,SWOT,Huawei internationalization 目 录 摘　要 I Abstract II 目 录 III 1、引言 1 2、华为公司地发展历程 2 2.1华为公司地发展与现状 2 2.2华为在国际市场上地现状及地位 2 2.2.1.第一阶段：国际化地准备 2 2.2.2第二阶段：国际化地起步 3 2.2.3第三阶段：进入国际市场 4 2.2.4第四阶段：国际化全面展开 5 3、目标市场分析 6 3.1环境分析 6 3.1.1政治法律环境 6 3.1.2经济环境分析 6 3.1.3社会文化分析 7 3.1.4技术环境分析 7 3.2消费者行为分析 7 4、SWOT分析 7 4.1 S优势(Strengths) 7 4.2、劣势（Weakness） 8 4.3、机遇与挑战（Opportunity?and?Threat） 9 5、华为国际目标市场选择战略地优势分析