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Pragmatic Translation Chapter Ⅲ Advertising Texts Definition Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some actions with regard to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. There are commercial and non-commercial advertisements. Functions 1. Provision of Information 提供信息 2. Acquisition of Customers 赢得顾客 3. Maintenance of Demand 保持需求 4. Exploration of Mass Markets 扩大市场 5. Guaran