互联网时代消费者转型与价值共创模式研究.pdfVIP

Service Science and Management 服务科学和管理, 2016, 5(5), 164-171 Published Online September 2016 in Hans. /journal/ssem /10.12677/ssem.2016.55018 Study on Consumers Transition and Value Co-Creation Models in the Time of Internet Shucui Wang Alibaba Business College, Hangzhou Normal University, Hangzhou Zhejiang rd rd th Received: Sep. 3 , 2016; accepted: Sep. 23 , 2016; published: Sep. 26 , 2016 Copyright © 2016 by author and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Open Access Abstract Working together to create value consists of two parts, the first part is the “value creation”, which adds value through the production process over product and service, and realizes the exchange relations through the form of price. The second part means “co-production”: the consumers in the network of value cooperate with the businesses or the other consumers to design or produce the products and services. Through the literature study, the writer found that value co-creation in- cluding the production sector (such as value co-creation demonstrated by the supply chain and the value chain theory) and the consumer sector (consumer participation in value co-creation). Value co-creation in the consumer sector is worth to focus on today, since when consumers spending the product or service, the customer value can appear. Under the background of the Internet economy, the traditional business-consumer relations have changed, and consumers become active partici- pants and value co-creators from passive recipients of the exchange relationships. Through lite- rature research and case observation, this paper presents that