ToBeG品牌介绍演示稿.ppt

WHO WE AREItalian craftmanship holds a sum of prestige that is unmatched all over the globe. Particularly Firenze, where Rinascimento was actually born, with its historical art shops, has been elected for five hundred years as the ultimate capital of high end manufacture.Guccio and Alessandro belong to one of the best know dinasties in fashion world, their great-grandfather, Guccio Gucci founds an art shop in1920 that will become the universal symbol of italian taste. Still in their young years they take part together with their grandfather Aldo and their father Giorgio, to the growing successes of a griffe that will become a true myth of fashion, valorising the secrets of a precious manual tradition with new technological innovations. 品牌定位 意大利手工艺所享有的声誉在全球是独一无二的。尤其是佛罗伦萨，当Rinascimento的历史性奢侈品店的诞生，Rinascimento被称之为有着五百年的最终资本的高端制造。Guccio 和 Alessandro属于在时尚界最著名的时代之一，Guccio 和 Alessandro的伟大创始人Guccio Gucci在1920年创立的一个专柜成为了意大利品牌风格的象征。而在它们的初始阶段，Guccio Gucci与它的曾祖父Aldo和它的父亲Giorgio合并，这个日渐成功的时装品牌真正成为了一个时尚神话，用创新科技传承了它珍贵的手工传统。 CREATIVITYMaking not just products but emotions, to be touched, to be worn and to be relived again and again, timeless products, beautiful always, indifferent to loud fashions.This is the guiding objective of the exciting adventure of the new brand as well as of those people who understand its significance and who will therefore fall in love with TO BEG. 品牌创造 不只是生产产品，还有一种情感，被感动，被人穿，被一遍又一遍的重温，永恒的产品，一如既往，与众不同的华丽时尚。像那些懂得TO BE G的意义也会因此爱上它的人一样，新的旗下品牌也是一场指导目标下的刺激的冒险。 BrandIt?was?in?Firenze?that?Guccio?Gucci?and?his? brother?Alessandro?presented?themselves?as? the?new?referents?in?top?level?leather?works: ?bags,?shoes,?accessories?and?general?works ?matching?very?high?quality?to?manual? knowledge.After?intense?experiences?both?in?and?outside ?Italy,?Guccio?and?Alessandro?decide?to?give?a ?new?course?to?their?activity?creating?a?their? griffe:?TO?BEG?is?born.Its?2008,?brand?is?very?young?but?holds?inside?an?unequalled?experience?and?