浅析青岛华欧集团四海化工有限公司营销策略大学论文.docVIP

学号：3110824946 题目类型：论文 桂林理工大学 GUILINUNIVERSITYOFTECHNOLOGY 本科毕业设计(论文) 题目：浅析青岛华欧集团四海化工有限公司 营销策略 学院：工商管理学院 专业(方向)：工商管理 班级：工商管理三班 学生：孙振周 指导教师：吕卉 2015年4月10日摘要 近年，工业气体行业在我国得到了显著的发展，在市场上竞争也愈发激烈，但是基于我国工业气体的起步较晚，企业较少，工业气体销售企业人员素质还比较低，工业气体网络化营销还比较薄弱，对于客户的服务仍有待增强，特别对于工业气体销售的特殊性忽视钢瓶安全管理做法在工业气体营销中不断出现导致安全隐患制约企业销售经营青岛华欧集团四海化工有限公司青岛华欧集团四海化工有限公司青岛华欧集团四海化工有限公司 关键词：工业气体；营销策略；营销模式；客户关系 Marketing strategy analysis of Qingdao Huaou group Sihai Chemical CoLtd Student: SUN ZHENZHOU Teacher: LV HUI Abstract：In recent years,?the industrial gas industry?has been a significant development in our country,?the competition?in the market?is increasingly fierce,?but the?late start,?Chinas?industrial gas?enterprises based on industrial gas?sales?is less,?the quality of personnel?is relatively low, industrial gas?network marketing?is still relatively weak,?for customer service?remains to be?enhanced,?particularity?especially for?industrial gassales,?ignoring the?cylinder safety?management practices?continue to emerge in the?industrial gas?marketing,?lead to safety hazards?and restricts the development of sales?management and other issues?very much.?This paper takes Qingdao?Huaou group Sihai?Chemical Co.,?Ltd. as an example,?this paper?from the five aspects of the?in-depth analysis. This paper uses the 6P?marketing theory,?a simple analysis of the marketing strategy of Qingdao?Huaou group Sihai?Chemical Co. Ltd.: the first part introduces?the research?purpose and significance,?research status and?related theories?of industrial products?marketing strategy.?The second part: the?analysis of Qingdao?Huaou group Sihai?chemical companys?marketing environment,?analyze?the macro environment and micro environment.?The third part:?the status quo of Qingdao?Huaou group Sihai?Chemical Co. Ltd.?is analyzed,?from the marketing?survey, Qingdao Huaou group Sihai?Chemical Co. Ltd.?Qingdao Huaou group Sihai?Chemical Co.,?target market positioning?and Qingdao?Huaou group Sihai?Chemical Co.,?analysis of three?aspects o