国际商务函电教学.pptVIP

Unit 2 Establishing Business Relations建立业务关系 一、写作目的 结交对方，建立业务关系 推销自己 二、信件结构 第一部分 说明信息来源 We have heard your name and address from ... Your name and address has been given/recommended to us by ... 第二部分 自我介绍 We wish to introduce ourselves to you as... Our business is mainly about ... 第三部分 说明写信目的 The purpose of this letter is ... We hope that... / We would like to ... We are writing to you in the hope of ... 第四步 表达合作愿望 We look forward to receiving... Your early reply is appreciated. We are anticipating your answer. Electronic catalogue n.电子商品目录，目录本 目录本适用于一般商品，列明详细规格及商品号码等。 有绘画、照片或图片者称为illustrated catalogues, 单页的商品说明书称为 leaflet. Contents New words and expressions 1.?establish????[is‘t?bli? ] ????v. 建立，建成；确定；获得接受 establish business relations 建立业务关系， establish an L/C 开立信用证 2.?determine??? [ dit?:min ] ???v. 下决心，做出决定 3.?crucial??? [kru:??l ] ????adj. 决定性的，关键性的；严酷的，严重的；很棒的，了不起的 4.?financial????[ fain?n??l ] ???adj. 财政的，金融的；财务的，资金的 5.?credit????[ ‘kredit ] ???n. 信用；信誉；借款，贷款；赞扬，荣誉，功劳；信任，相信；学分 6.?operating????[ ?p?,re?t?? ] ???adj. 操作的，运营的；业务上的 New words and expressions 7.?capacity???[ k?‘p?siti ] ???n. 容量，容积；才能，能力 8.?scope????[ sk?up ] ???n. 范围，面；余地，机会；视野，视界 9.?essential????[ isen??l ] ????adj. 必不可少的，绝对必要的，非常重要的；本质的，实质的，基本的 10.?transaction???[ tr?n‘z?k??n ] ??n. 交易，事务；协议，协定；处理，办理，执行 11.?favorable???[ fe?v?r?b?l ] ??adj. 赞同的，称赞的；有利的，适合的，顺利的 New words and expressions 12.?promptly???? [ pr?mptli] ] ???adv. 敏捷地，迅速地，立即地；准时地，及时地；立即，马上 13.?cooperation????[ k?u,?p?‘rei??n ] ????n. 合作，协作；协助，配合 14.?on the condition of 在……的条件下 15.?Overseas Chamber of Commerce 海外商会 16.?Trade directories 商务目录，贸易指南 17.?Business Houses of the same trade 同业商行 18.?Exhibitions and trade fairs 展览会，交易会 Writing Approaches for Business English Letters 直接式结构－用于传递令人满意或中性信息的信函 Writing Approaches for Business English Letters 间接式结构－－传递令人失望的消息的商务信函尽量减少读者的不悦 Part Two Part Two Part Two Part Two Part Two Part Two Part Two Part Two Part Two Part Two Part Two Pa