communication PPT幻灯片.ppt

Business communication CONTENTS PAGE — * — What is communication 1 Forms of Communication 2 Types of Communication 3 Improvement of communication 4 — * — LOGO 1.1 What is communication 沟通是“思想及信息的传递”。 《哥伦比亚百科全书》 沟通是“将观念或思想由一个人传递给另一个人的过程，或者是一个人自身内的传递，其目的是使接受沟通的人获得思想上的了解”。 美国学者布农 沟通是“互相交换信息的行为”。 《大英百科全书》 沟通是“人或团体主要通过符号向其它个人或团体传递信息、观念、态度或情感的过程”。 英国学者丹尼斯.麦奎尔 沟通 To Persuade other people to think or act in the way we do 沟通从心开始中国移动 Make yourself heard 理解就是沟通爱立信 Communication Unlimited! 沟通无极限摩托罗拉 — * — LOGO 1.2 The importance of communication 1.2.2 Management is communication 管理就是沟通、沟通再沟通。 ——杰克·韦尔奇 最好的想法，最有创见的建议，最优秀的计划，不通过沟通都无法实现。——斯蒂芬?P?罗宾斯 企业管理过去是沟通，现在是沟通，将来还是沟通。 ——松下幸之助 — * — LOGO Forms of communication 语言沟通和非语言沟通 — * — LOGO 沟通知识概述 Types of Communication 正式沟通 非正式沟通 — * — LOGO 1.3 沟通的类别 单向沟通 双向沟通 — * — LOGO 会议沟通 个别交谈 — * — LOGO Improvement of communication 1. Express ideas clearly — * — LOGO 2. Keep the message concise at this point of time now have the capacity of can in view of the fact that … because — * — LOGO 沟通能力提升 3. Adopt a reader-focused approach We have to raise the prices of our goods because of the sharp increase in the price of raw materials. As the prices of raw materials have sharply increased, we have to raise the price of our goods. Your order will be delayed for three weeks Your order will be shipped in three weeks. — * — LOGO 沟通能力提升 4. Get the right tone and style Active v. s. Passive Voice Emphasize the positive Use “you” attitude Be courteous Thank You