网络强势语言模因传播力的学理阐释-人口研究.pdfVIP

国际新闻界 2016.02 本期话题/网络传播研究 网络强势语言模因传播力的学理阐释 曹进 靳琰 摘要 本文以自建语料库数据和第三方数据为语料，根据模因理论、传播学理论，科学分 析了某些网络语言流行不衰，具有强大的传播力，而另外一些网络语言则昙花一现的深 层原因。研究表明，“强势模因”在网络语言的流行和传播方面具有重要的作用。语料 库数据统计分析显示，社会语用类模因、表情符号类模因、谐音类模因、缩略类模因等 四类网络语言模因符号占比最高，达到总语料数的72%，这四类网络语言模因符号是网 络语言生产、演变和传播的主要力量。本研究的价值在于研究网络语言强势模因的深层 原因，同时，对于研究网络舆论的生发、流行和传播轨迹具有启示意义。 关键词 强势模因、网络语言、复制、模仿、传播力 作者简介 曹进，教授，西北师范大学外国语学院。电邮：136160999@。 靳琰，教授，西北师范大学外国语学院。电邮：jinyan@。 本文为2013年度教育部人文社会科学研究西部和边疆地区项目——“基于语料库的汉 语语言符号的网络再生及其生成逻辑研究”的研究成果（项目批准号：13XJA860001）。 Theoretical Interpretation on the Communication Power of Internet Strong Language Memes CAO Jin, JIN Yan Abstract Based on the data from the self-built net-speak corpus and the data from the third parties, the present article scientifically researches into the underlying reasons that some net-speaks remain popular for a long period of time while others are only transitory. The research results show that “strong memes” play a significant role in the popularity and communication of net-speak. The statistical analysis of the data from the net-speak corpus indicates that the four categories of net- speak: social pragmatic memes, emoticon memes, homophonic memes and abbreviation memes 37 本期话题/网络传播研究 国际新闻界 2016.02 enjoy the highest proportion, reaching 72% of the total corpus, forming the main force in the production, evolution and communication of net-speak. The present study is not only significant in its scientific interpretation on underlying reasons of strong memes of net-speak, but also in its enlightenment for the research on the production, popularity and communication path of internet public opinion. Keywords strong memes, net-speak, replication, imitation, communication power Authors Cao Jin is professor at College of Foreign Languages and Literature, Northwest Normal