BEC中级第三章课件.pptVIP

Starting a business 3.1 Sole trader: you are self-employed and set up the business on your own. Partnership: you are self-employed and start a business with another person. You are both equally liable. Franchise: you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise. 特许经营（FRANCHISE）是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、商标、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。 Advantage and disadvantage Sole trader: you take all the profit. If you go bankrupt, you lose everything. Partnership: you share the pressure and the risks. You might disagree on strategy. Franchise: The business model is given to you so there is less risk. Part of your profits goes to the franchisor and you lose some independence Words and phrases 1. ludicrous 荒唐可笑的 2. branch out 拓展业务 3. branch out into 把规模扩大到...方面 4. enterpreneurial spirit enterpreneurial courage 企业家的胆略5. sole trader 6. short-lived 7. franchising 8. trade mark / trade name 9. entitle somebody to do something 10. compromise 妥协 11. over-simplification 12. run one’s own business 13. take away 14. bring in 15. individually owned business 16. abandon a career 17. initial fees 18. capital 19. invest 20. venture capital 21. joint venture Tags that can end misery of lost luggage 1. attach to 2. subscription fee 3. mobile phones 4. sticker 5. laptop Speaking test A. What is important when…… Setting up your own business 1. A good idea 2. Knowing your customers 3. When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the need of the customer or solve their problems that other company haven’t thought of. Besides, I think knowing your customers is also important. You’d better keep a file of your customer with their name, age, profession and hobbies. Based on their personal information you may guess the potential needs of the customers. It will helps you t