Mcdonalds A—Z campaign.pptxVIP

i`m lovin`it What can you from this picture get ? McDonald`s in the UK is running “A to Z”, an integrated advertising campaign deisgned to reassure parents about the high quality of McDonald`s food, commitment to corporate social responsibility, staff training opportunities, environmental initiatives and its commitment to their local communities. It`s a pitty for years that McDonald’s has taken a beaten in the mainstream media for its lack of nutritional value and rumors of genetically modified foods, and their new McDonald’s ‘A to Z Campaign’ strikes back at those critics. Now，a 6