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工业设计 毕设论文翻译初稿
The End of Driving: Mike and Maaike introduce the Autonomobile
Posted by core jr?|? 2 Jul 2009 ?|? Comments (86)
驾驶的时代的结束:迈克和Maaike
Either the Thunderbird or the Beetle had to go.
With a baby on the way and two vintage cars in our garage, one a red 1963 VW Ragtop Mikes owned since age 15 and the other a champagne 1963 Ford T-bird, a tough decision had to be made. One of them had to be replaced...
The year was 2006, and, believe it or not, these old-timers were pretty much the only cars wed ever owned. With our purchase of a new car that winter, we made a 43 year leap in automotive technology overnight.
雷鸟或甲壳虫。红色大众汽车拉格托普香槟1963年福特雷鸟其中之一必须更换...Todays car industry is brainwashed by its own car culture, with its obsession for speed, styling and fantasy. The car business has become one of repackaging, steering peoples focus towards style and a narrow definition of performance, not on our true needs.
今天的汽车业汽车文化,速度,风格和。汽车行业已成为一个狭窄的定义我们真正重点。We quickly realized, however, that despite 43 years of automotive progress, with its advances in safety, efficiency, and manufacturing, the driving experience remains basically the same as it was in 1963.
After experiencing this somewhat disappointing time warp, we wondered how we could contribute a new point of view and perhaps spark more significant progress for the next 40 years.
我们很快意识到43年安全,效率和制造,驾驶基本相同。我们想知道。
The current climate gave us the final push--with the car industry lost, an urgent focus on global warming, awareness of oil dependency, and the economic down turn, the stars had aligned. It is time to sow seeds, to experiment. Armed with a small design studio, we set out to design a concept car in search of an optimistic new future. And it quickly became clear to us:
A shift must take place from styling cars to redefining them.
This year at the Detroit Auto Show, we expected the industry to shed some light on a confident path ahead. Instead, we were shown their usual speed demons, nostalgic muscle, and a few seemingly very l
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