工作方法-Telephone interviewing.ppt

interviewing Agenda Why Interviews (1 of 2) Why Interviews (2 of 2) Agenda Bain Guidelines (1 of 3) Bain Guidelines (2 of 3) Bain Guidelines (3 of 3) Agenda How to Approach Interviews How to Prepare for Interviews How to Write a Questionnaire (1 of 2) How to Write a Questionnaire (2 of 2) Sources of Information Conducting an Interview Telephone Interviewing Steps How to Conduct an Interview (1 of 4) How to Conduct an Interview (2 of 4) How to Conduct an Interview (3 of 4) How to Conduct an Interview (4 of 4) Agenda How to Handle Difficult Questions/Responses (1 of 2) How to Handle Difficult Questions/Responses (2 of 2) Agenda When to Use Additional Resources Agenda Key Takeaways Takeaway Slides Exercise: Questionnaire design * BOS Copyright? 1998 Bain Company, Inc. interviewing bc Interviewing Module 5 New BA Orientation Program Trainer: Simon Hu Time: 9:00-10:30 AM Date: June 1, 1999 interviewing Why do we conduct interviews? Bain guidelines How to approach interviews how to prepare for an interview how to conduct an interview How to handle difficult questions/responses When to use additional resources Key takeaways Exercise interviewing Interviews are an important, and sometimes the only, source of primary data. Generate hypotheses Analyze data Gather data Communicate results Drive change Primary research Telephone interviews In-person interviews Secondary research (first-hand information) (second-hand information - i.e., publications, data collection agencies) Clients Experts Competitors Customers Suppliers Telephone interviews In-person interviews Government agencies Trade associations Market research firms interviewing We are an “independent” third party We have fewer biases We have expertise in figuring out what to ask and how to ask it We can focus on the key points needed for our analysis Often, we can be more effective than clients in getting data through interviews. interviewing Why do we conduct telephone interviews? Bain gui