专卖店经营管理手.docVIP

长虹·美菱电器专卖店建设管理标准 ZM01.06.002-2010 长虹·美菱电器专卖店 经营管理手册 （建设篇） （2010年第二次修订） 2010-07-01发布 2010-07-01实施 长虹·美菱电器专卖店建设委员会发布 长虹·美菱电器专卖店 经营管理手册 （建设篇） 拟 制 文传勇 徐 毅 审 核 杨 鲲 张 晅 会 签 苏子欢 秦塘中 杨 军 韦彦龙 主 管 吴定刚 邓孝辉 批 准 刘体斌 目 录 第一章 专卖店定义···················································4 第二章 理 念························································4 第三章 建店意义·····················································4 第四章 建设目标·····················································5 第五章 经营管理模式·················································5 第六章 建设方式·····················································7 一 建设主体·····················································8 二 人员职责····················································8 三 建设原则····················································8 四 准入原则····················································8 五 建店标准····················································9 六 沟通机制····················································9 七 工作计划····················································9 八 建店流程····················································9 九 客户选择····················································10 十 确定门店经理················································11 十一 客户洽谈··················································11 十二 建店步骤··················································12 十三 建成标志··················································14 十四 日常管理··················································14 十五 退出机制··················································16 附 件························································17 第一章 专卖店定义 1、定 义 长虹·美菱电器专卖店（以下简称“专卖店）是指以客户自主经营，整合长虹·美菱双品牌，主推长虹·美菱家电产品，长虹·美菱家电产品占据绝对份额的综合电器专卖店。专卖店按公司统一的形象标准进行建设、统一的管控模式进行管理、统一的经营方式进行运营，并逐步推进统一