2014年1季度北京商铺物业市场简报.pdfVIP

Research Forecast Report BEIJING | RETAIL 1Q 2014 北京商铺物业市场 MARKET OVERVIEW 市场概览 The city’s economy ended 2013 on a positive note with 2013年北京市经济呈积极发展态势，各项宏观经济指标保持平 overall macroeconomic retail indicators pointing towards 稳增长，个别指标增长率高于预期。据北京市统计局，2013年 steady or even above-expected growth. According to the 全市生产总值同比增长7.7%至人民币19,500亿元，比早前普遍 Beijing Statistics Bureau, Beijing’s GDP grew by 7.7% y-o-y to 预期的增速高0.2个百分点。社会消费品零售总额同比增长8.7% RMB1,950 billion for 2013, exceeding frequently cited estimates 至人民币8,375亿元。具体来说，城镇居民人均可支配收入及人 by 0.2 percentage points. Total annual retail sales for 2013 均消费性支出均实现健康增长，前者同比增长10.6%至人民币 increased to approximately RMB838 billion, up 8.7% y-o-y. 40,321元，后者同比增长9.3%至人民币26,275元。 More specifically, healthy increases in per capita disposable income and consumption expenditure for urban residents were also recorded, with the former increasing by 10.6% y-o-y to approximately RMB40,321 and the latter rising by 9.3% y-o-y to approximately RMB26,275. However, recent data for certain retail indicators for the 然而，近期公布的2014年年初的零售数据却出现剧烈回落，部 beginning of 2014 are starting to point towards a dramatic 分归因于打击腐败以及政府进一步抑制奢侈品过度消费的效果 slowdown, which can be partially attributable to the crackdown 开始显现。例如，2014年1至2月，社会消费品零售总额累计人 on corruption and the government’s continued austerity drive 民币1,400亿元，同比小幅增长3.0%，增幅较去年同期录得的 to rein in lavish spending on luxury goods, starting to take their 10.2%下降了7.2个百分点，较去年全年8.7%的增长率下降了 effects. For example, retail sales for the January and February 5.7个百分点。以上消费品零售总额数据中包含了约人民币158亿 2014 reporting period increased by a modest 3.0% y-o-y to 元的网上零售额，这是统计局首次记录网上零售数据。尽管来自 approximately RMB140 billion, a 7.2 percentage point decline 在线购物的竞争十分激烈并且零售总额增速放缓，2014年第一 from last year’s y-o-y growth rate of 10.2%, or a 5.7 percentage 季度