委婉语在商务谈判中运用的研究.doc

xxx师范学院本科生毕业论文 A Study on the Applications of Euphemisms in Business Negotiations 委婉语在商务谈判中运用的研究 院 系外国语学院专 业英语（应用英语方向）学 生 班 级xx级xxx班姓 名xx学 号xxxxx指导教师单位外国语学院指导教师姓名xxx指导教师职称xxxx A Study on the Applications of Euphemisms in Business Negotiations Author: xxx Class:xxx-xxx, Major: English (Applied English) Supervisor: xxxx Abstract This thesis mainly analyzes the applications of euphemisms in business negotiations and their effects on the bases of Brown and Levinson’s Face Theory and Leech’s Politeness Principle. The author puts forward Remedial Strategy (Using euphemisms properly) to help the negotiators improve the probability of successful business negotiations. The main aim of this thesis is to show the importance of how to use euphemisms properly in business negotiations through researching the factors influencing the business negotiations. The author analyzes the application forms of euphemisms in business negotiations and illustrates the effects they bring. It uses the methods of data analysis, comparison, literature research and descriptive research and so on. Besides, the thesis points out the problems, which should be concerned in using the euphemisms according to the effects that the euphemisms bring to the business negotiations. Key words: euphemisms, business negotiations, applications, effects 委婉语在商务谈判中运用的研究 作者：xxx 班级：xxx级xxx班 专业：英语（应用英语方向） 指导老师：xxx 摘要 本论文主要是在Brown和Levinson的“面子论”和Leech的礼貌原则的基础上分析委婉语在商务谈判中的运用以及其影响。作者提出补救策略（正确使用委婉语）来帮助谈判人员提高商务谈判的成功率。本论文的主要目的是通过研究如何正确使用委婉这个影响商务谈判的因素来说明在商务谈判中使用委婉语的重要性。作者分析了委婉语在商务谈判中的运用方式，且说明了运用它们带来的影响。本论文运用了资料分析法、对比法、文献研究法、描述性研究法等方法。此外，本论文根据在商务谈判中委婉语带来的影响指出了在使用委婉语时应该注意的问题。 关键词：委婉语，商务谈判，运用，影响 Contents Introduction ……………………………………………………………………1 Literature Review………………………………………………………………2 Foreign Researches …………………………………………………………2 Domestic Researches ………………………………………………………3 Theoretical Bases………………………………………………………………5 Face-saving Theory…………………………………………………………5 Cooperative Principl