东北财经大学本科毕业论文--海尔集团的企业文化及其启示.doc

东北财经大学自考本科毕业论文 海尔集团的企业文化及其启示 作 者 专 业 人力资源 总 考 号 指导教师 答辩日期 成 绩 内 容 提 要 21世纪是文化管理时代，是文化致富时代。企业文化将是企业的核心竞争力所在，是企业管理最重要的内容。企业拥有了自己的文化，才能使企业具有生命的活力，具有真正意义上人格的象征，才能具有获得生存、发展和壮大，为全社会提供服务。 海尔文化以观念创新为先导、以战略创新为方向、以组织创新为保障、以技术创新为手段、以市场创新为目标，海尔文化的核心是创新。伴随着海尔从无到有、从小到大、从大到强、从中国走向世界，海尔文化本身也在不断创新、发展。员工的普遍认同、主动参与是海尔文化的最大特色。当前，海尔的目标是创中国的世界名牌，为民族争光。这个目标把海尔的发展与海尔员工个人的价值追求完美地结合在一起，每一位海尔员工将在实现海尔世界名牌大目标的过程中，充分实现个人的价值与追求。只有这样，才能使企业在激烈的市场竞争中站稳脚跟，永远立于不败之地。 关键词：企业文化 海尔集团企业文化 海尔集团 企业价值观 Abstract 21 century is the era of cultural management,It is getting rich culture era. Enterprise culture will be the core competitiveness of the enterprise. It Is the enterprise management the most important content. Enterprise have their own culture, It can make the enterprise has the vigor of life, with real symbol of personality, to have won the survival, development and prosperity, for all the social service . Haier culture takes the concept innovation as the pilot, the strategic innovation as zhe direction, the organization innovation as the guarantee, the technical innovation as the means and the market innovation as the goal, haier culture that is the core of innovation. With haier from scratch, from small to big, from big to strong, from China to the world, haier culture itself is in constant innovation and development. The employees’s common recognition, active participation is the biggest characteristic of haier culture.At present, haier's goal is to be China's world famous brand, to win honors for the motherland. The goal of the haier development and haier employees' personal value pursuit perfectly together.Each haier employees will in the realization of the world famous brand big target of haier process, fully realize personal value and pursuit. Only by doing this, can the enterprise gain a firmly established foothold in the drastic market competition, and remain invincible forever. Key wo