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Chapter 1 Communication and Culture “Culture may be defined as what a society does or thinks.” —— Sapir “What really binds men together is their culture — the ideas and the standards they have in common.” —— R. Benedict “Culture is man’s medium; there is not one aspect of human life that is not touched and altered by culture. This means personality, how people express themselves, including shows of emotion, the way they think, how they move, how problems are solved, how their cities are planned and laid out, how transportation systems function and are organized, as well as how economic and
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