2017自动驾驶未来报告THE SELF-DRIVING FUTURE.pptx

ERICSSON CONSUMERLABTHESELF-DRIVING FUTUREConsumer views on letting go of the wheel and what’s next for autonomous carsContentsDRIVERLESS BECOMES A REALITYTHE LOVE OF DRIVINGWHO’S UP FOR DRIVERLESS?LETTING GO OF THE WHEELTHE AUTONOMOUS ECOSYSTEMSHARED OR OWNED?AN ARRAY OF MOBILITY PLAYERS11. NEW MOBILITY PATTERNSthe voice of the consumerEricsson ConsumerLab has more than 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.METHODOLOGYThis report presents insights from Ericsson ConsumerLab Analytical Platform for the years 2013–16. In addition, Ericsson ConsumerLab has conducted social media analysis during 2016 on consumers′ attitudes towards car driving.The main target group is smartphone users aged 15–69 across a range of cities and countries, with a sample size of approximately 1,000 interviews for each city or country. However, sample sizes do differ throughout the report.All data is based on probability sampling and conducted mainly through online data collection. Sources and bases for respective insights are presented in each chart throughout the report.Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries – statistically representing the views of 1.1 billion people.Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures. To be close to the market and consumers, Ericsson ConsumerLab has representatives throughout Ericsson’s global presence, developing an international understanding of the ICT market and business models.All reports can be found at:/consumerlabww/consumerlabw/consumerlab.e/consumerlabr//consume/consumerlabr/consumerlablab2 ERICSSON CONSUMERLAB THE SELF-DRIVING FUTURE 2017Driverless becomes a realityAutonomous (also