TheMediaBriefing：欧洲内容付费成功策略Europe’s successful paid content strategies.pptx

Europe’s successfulpaid content strategiesContentsIntroductioniiForewordiiiOverview1Case Studies: Aftenposten BILDCorriere della Sera De Correspondent The EconomistEl Espa?ol Financial Times Le Monde Liberation MediapartNZZ SZThe National The Times VG6810121416182022242628303234IEurope’s successful paid content strategiesIntroductionThank you for downloading TheMediaBriefing’sreport on ‘Europe’s successful Paid content strategies’.The brightest beacons for paid content are gen-erally perceived to be American. The New York Times, The Wall Street Journal and latterly the Washington Post, dominate discussions on how to do paid content right. Leading UK publishers sometimes get an honourable men- tion, but few media houses on the continent receive any coverage outside their own borders.We wanted to redress that imbalance by putting together a report that introduces some of the leading European play- ers in the paid content arena, and some interesting new- comers. In producing the report, we have drawn on direct interviews with executives involved in the implementation of successful paid content strategies and the general indus- try news reflecting their progress.The report is not a guide to every contour of the paid content landscape – there are publishers we will add to future reports, like Poland’s Gazetta Wyborska which has notched up growth of 30% in 2016 to secure 100,000 pay- ing subscribers. But we hope we have managed to high- light a representative cross-section of the European pub- lishers succeeding in paid content at the moment.Huge thanks go to our sponsor CeleraOne - without their generous support we simply wouldn’t have been able to invest the time needed to conduct the interviews and re- search required to write this report.We really hope you find the report useful and are very keen to hear what you think. Please get in touch and let us know what you liked and what you’d like to learn more about in the future.Very best regards,Peter Houston, Editor at L