营销论文001：我国中小企业的营销创新研究.docVIP

我国中小企业的营销创新研究 摘 要 创新能力是当今经济环境下企业发展的重要力量，其中营销创新是核心要素之一。本文主要结合我国中小企业目前的发展状况，尤其是在全球金融危机下所面临的机遇与挑战，分析我国中小企业目前的营销环境与现状。我国的中小企业是我国经济发展中不可小觑的一部分，但是我们的中小企业却不能从根本上带动国民经济的快速发展。营销，是产品在市场上得以价值实现的“惊险的一跳”。企业能否将其生产发展的能力在市场上展现，最关键的一步是营销。而我们的营销，却几乎无一例外的是在延续一种最为普遍也是最为普通的方式。在这种经济全球化的今天，我国中小企业的营销已经存在很多的问题，给我国中小企业的价值实现带来很大的束缚。所以，我们不能否认，中国的中小企业要发展强大，必须以一种创新的营销方式来迎接来自世界的挑战。 【关键词】 中小企业 营销 营销创新 创新策略 更多原创经管论文及英文文献与翻译请访问：http://经管论文.com/ 经济管理类最新最热门书籍请访问芝麻读书网：/  Marketing innovation of SME in China Abstract Innovation capability of todays economic environment, an important force in the development of enterprises, including marketing, innovation is the core element of the. In this paper, combining the current state of development of Chinas small and medium enterprises, especially in the global financial crisis facing the opportunities and challenges, analysis of Chinas SMEs in the current marketing environment and the status quo. Chinas small and medium enterprises in Chinas economic development can not be overlooked as part of, but our SMEs are not fundamentally driven the rapid development of the national economy. Marketing, is the product in the market to realize the value of the breathtaking jump. Enterprises to develop their production capacity in the market demonstrates, the most critical step is marketing. And our marketing, but almost without exception, is the continuation of one of the most common and most general way. In this economic globalization, Chinas SMEs, already there are many marketing problems, giving the value of Chinas small and medium enterprises to achieve great constraints. Therefore, we can not deny that Chinas SMEs to develop strong, must be based on an innovative marketing approach to meet the challenges from around the world. 【Key words】minor enterprises marketing marketing innovation innovation strategy 更多原创经管论文及英文文献与翻译请访问：http://经管论文.com/ 经济管理类最新最热门书籍请访问芝麻读书网：/  绪论 创新，是一个企业乃至一个民族生存和发展的灵魂。创新能力是当今经济环境下企业发展的重要力量，其中营销创新是核心要素之一。企业在技术创新过程中，若一味追求纯技术创新而