口碑营销外文翻译文献.doc

口碑营销外文翻译文献 A new way to measure word-of mouth marketing April.2010 ? Jacques Bughin, Jonathan Doogan, and Ole Jrgen Vetvik ? McKinsey Quarterly Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively