体验商务英语3第二版 Unit 1 Brands.ppt

B Complete the sentences with the present simple or the present continuous forms of the verbs in brackets. 1 a) This year we ____________ (try) to develop a brand with personality. b) We usually ___________ (develop) brands that say something. 2 a) Powerful brand names __________ (create) strong consumer loyalty. b) At the moment we _____________ (look) for a new brand name that suggests something about the product’s benefits and qualities. 3 a) L’Oreal ________ (sell) cosmetics and toiletries to consumers around the world. b) This year L’Oreal _______________ (invest) over ?180m in R D. 4 a) The marketing department always __________ (keep) within its budget. b) Because the company made a loss last year, the marketing department ____________ (try) to reduce costs. are trying develop create are looking sells is investing keeps is trying C Complete the text below with the present simple or the present continuous forms of the verbs in brackets. At the moment I _____________ (work) for a cosmetics company. We offer a full range of cosmetic products and ________ (sell) cosmetics and toiletries around the world. Our main cosmetics brand _____________ (dominate) the French market and it _____________ (do) well in the rest of Europe at the moment, too. In fact, the brand ______________ (become) more and more popular throughout the world and our market share ____________ (grow) every day. We usually __________ (develop) and ___________ (extend) products under our existing brand name. The brand is distinctive and _________ (stand) out from the competition. However, this year we _____________ (create) a completely new brand of cosmetics. am working sell dominates is doing is becoming is growing develop extend stands are creating Case 1 Harley Davidson Harley-Davidson Inc is an American motorcycle manufacturer and was one of the two major American motorcycle manufacturers to survive the Great D