管理学原理英文版 第三章课件FOM6_CH03in.pptVIP

Foundations of Planning 计划的基础 L E A R N I N G O U T C O M E S Define planning.定义计划工作 Explain the potential benefits of planning计划的潜在好处. Identify potential drawbacks to planning. Distinguish between strategic and tactical plans. Recognize when directional plans are preferred over specific plans. Define management by objectives and identify its common elements. Outline the steps in the strategic management process. L E A R N I N G O U T C O M E S (cont’d) Describe the four grand strategies. Explain SWOT analysis. Describe how entrepreneurs identify a competitive advantage. Planning