全球啤酒行业报告2010.docx

December 21, 2011Kirin Institute of Food and Lifestyle Report Vol. 33Global Beer Consumption by Country in 2010Global Beer Consumption Remains on a Growth Track for 25th Consecutive Year, Driven by Strong Demand in Asia, Latin America, and AfricaKirin Institute of Food and Lifestyle—a research arm of Kirin Holdings Company, Ltd. (President and CEO: Senji Miyake)—today published a report on global beer consumption by country and by region for 2010. This report is based on findings from questionnaires sent to brewers associations in major countries as well as on the latest industry statistics available overseas. Kirin has been tracking global beer consumption since 1975.Summary of ReportGlobal beer consumption amounted to 182.69 million kiloliters in 2010, up 2.4% from the previous year, marking the 25th consecutive annual increase.China remained the largest beer-consuming country in the world for the eighth consecutive year, consuming 5.9% more beer in 2010 than in 2009. Among the worlds 25 largest beer-consuming countries, Nigeria, India, and Brazil achieved the highest annual growth of 17.2%, 17.0%, and 16.0%, respectively, in beer consumption.Asia, where 5.3% more beer was consumed in 2010 than in 2009, has maintained its growth momentum in beer consumption for more than 10 years, and took a 33.6% share of the global beer market in 2010. Latin America enjoyed annual growth of 6.5% in beer consumption in 2010, its highest annual growth rate over the past five years, and Africa achieved annual growth of 10.1% in 2010. Asia, Latin America, and Africa collectively drove global beer consumption in 2010.In 2010, global beer consumption amounted to 182.69 million kiloliters, the equivalent of 288.6 billion 633-milliliter bottles. This was an increase of 4.33 million kiloliters (the equivalent of 6.84 billion 633-ml bottles), or 2.4%, from 2009, marking the 25th consecutive annual increase.1. Global Beer Consumption by Country in 2010 (Table 1)China remained the largest b