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The decentralised… Creating self-contained divisions around major product or service offerings reduces the diversity of problems faced. T Decentralised organisations can benefit by eliminating duplication of resources. C The marketing problems faced by separate divisions are not dissimilar. T The model of… Being up to date with product information plays little part in neo-classical demand theory. F Neo-classical demand theory is only one of a number of models of consumer behaviour. C There are some consumers who are perfectly informed about the price and quality characteristics of products on offer. F Maximising the total utility of a product purchase implies consideration of both price and quality characteristics. C A company’s external auditors… Shareholders would be wise not to ignore the external auditors recommended by the directors. C External auditors have to protect the interests of directors as well as of shareholders. F In principle, external auditors should be allowed to have access to any information held by management. C External auditors have little to fear if they antagonise the directors of a company. F The work of behavioural economists… Consumers purchase new type of products as the demands of more basic wants are satisfied. C As incomes rise more wants can be satisfied. T According to neo-classical theory the form of choices made by consumers is driven by priority ranking of wants. F The target price range chosen by consumers purchasing new types of products is a reflection of their level of income. C Unless… The purchasing behaviour of consumers is unpredictable. C Even if one could predict the behaviour of an individual buyer, it would not be profitable for marketers to try to do so. T Some consumer groups exhibit more complex behaviour than others do. C Purchase behaviour is not subject to the same whims as other aspects of human behaviour. F In most organisations, conflict between groups… Functional groups within a single organisation are not