9. Making It Better精益求精.docVIP

9. Making It Better 精益求精 　　1 Words and Phrases单词和词组 　　trace追溯 no reason to question没道理怀疑 　　gather推断 take over收购 　　component零件 take onboard听取；考虑 　　drastic极端的，激烈的 take into account加以考虑 　　feedback反馈 the way to go就这么办 　　boost促进，提高 get the feedback onto the table把反馈意见都摆到桌面上 　　retailer零售商 来；公开获取反馈意见 　　enticement诱惑 hit the customer in the eye吸引客户眼球 　　endorse赞成 chance to make an impact重拳出击的时机 　　enduring持久的 be going to love it会爱上/赞成它的 　　open the door使…成为可能 　　2 Sentences重点句型 　　1. That’s the way to go. 就这么办! 　　2. Isn’t that a bit drastic?是不是有点儿极端了? 　　3. I’ve taken that on board. 我已经听取了这些意见。 　　4. Why have they gone sour?他们是哪里出了问题? 　　5. I gather you’ve seen the reports?我猜你已经看了报告了吧? 　　6. That’s exactly what I had in mind. 这正是我所想的。 　　7. Here’s our chance to make an impact. 这就是我们重拳出击的时机。 　　8. I’ve followed up on your suggestions. 我已经就你的建议进行了贯彻。 　　9. We had no reason to question their quality. 我们没道理怀疑他们(产品)的质量啊。 　　10. It will solve the problem for the short term. 这在短期内可以解决问题。 　　11. Attractive packaging is the key to boosting sales. 有吸引力的包装是促进销售的关键。 　　12. As I pointed out to youwe’ve had some complaints. 　　正如我向你指出的，我们收到了一些投诉。 　　13. Retailers love it when it hits their customers in the eye. 　　如果(产品包装)能够吸引消费者眼球，零售商会举双手赞成的。 　　14. Something new seems to be a constant enticement for customers. 　　新鲜事物似乎总能吸引消费者。 　　15. The quest to make things better is an enduring quality of mankind. 　　追求更好是人类不变的特性。 　　3 Dialogu 1 　　A Manager discusses improving quality with the Quality Control Supervisor. 　　A: I gather you’ve seen the recent reports complaining about the quality and performance of our products? 　　B: Yes, I got them last week. 　　A: What have you found out? 　　B: We traced the fault to one of our component manufacturers. Normally, they’d been completely reliable so we had no reason to question their quality. 　　A: So, what happened and what have you done about it? 　　B: Well, to start with, we’ve introduced a separate check on every one of their components before