2015年Interbrand全球最佳品牌排行榜.docx

2015年Interbrand全球最佳品牌排行榜[摘要] 全球领先的品牌咨询公司Interbrand，日前发布“2015年全球最具价值品牌100强”排行榜，华为继去年成为入围该榜单的首家中国大陆企业后，今年继续榜上有名，并且其排名由94位上升到88位，联想集团今年成功上榜，位居榜单第100名，至此中国全球最佳品牌排行榜已有两家。2015年Interbrand全球最佳品牌TOP 1002015 RankBrandRegion/CountrySectorBrand ValueChange in Brand Value1Apple（苹果）United StatesTechnology170,276 $m43%2Google（谷歌）United StatesTechnology120,314 $m12%3Coca-Cola（可口可乐）United StatesBeverages78,423 $m-4%4Microsoft（微软）United StatesTechnology67,670 $m11%5IBMUnited StatesBusiness Services65,095 $m-10%6Toyota（丰田）JapanAutomotive49,048 $m16%7Samsung（三星）South KoreaTechnology45,297 $m0%8GE（通用电气）United StatesDiversified42,267 $m-7%9McDonalds（麦当劳）United StatesRestaurants39,809 $m-6%10Amazon（亚马逊）United StatesRetail37,948 $m29%11BMW（宝马）GermanyAutomotive37,212 $m9%12Mercedes-Benz（奔驰）GermanyAutomotive36,711 $m7%13Disney（迪士尼）United StatesMedia36,514 $m13%14Intel（英特尔）United StatesTechnology35,415 $m4%15Cisco（思科）United StatesTechnology29,854 $m-3%16Oracle（甲骨文）United StatesTechnology27,283 $m5%17Nike（耐克）United StatesSporting Goods23,070 $m16%18HP（惠普）United StatesTechnology23,056 $m-3%19Honda（本田）JapanAutomotive22,975 $m6%20Louis Vuitton（路易威登）FranceLuxury22,250 $m-1%21HMSwedenApparel22,222 $m5%22Gillette（吉列）United StatesFMCG22,218 $m-3%23Facebook（脸谱）United StatesTechnology22,029 $m54%24Pepsi（百事可乐）United StatesBeverages19,622 $m3%25American Express（美国运通）United StatesFinancial Services18,922 $m-3%26SAPGermanyTechnology18,768 $m8%27IKEASwedenRetail16,541 $m4%28Pampers（帮宝适）United StatesFMCG15,267 $m8%29UPSUnited StatesTransportation14,723 $m2%30ZaraSpainApparel14,031 $m16%31Budweiser（百威）United StatesAlcohol13,943 $m7%32eBayUnited StatesRetail13,940 $m-3%33J.P. MorganUnited StatesFinancial Services13,749 $m10%34Kelloggs（家乐氏）United StatesFMCG12,637 $m-6%35Volkswagen（大众汽车）GermanyAutomotive12,545 $m-9%36Nescafé（雀巢）SwitzerlandBeverages12,257 $m7%37HSBC（汇丰银行）United KingdomFinancial Services11,656 $m-11%38Ford（福特汽车）United StatesAutomotive11,578 $m6%39Hyundai（韩国现代South KoreaAutomotive11,293 $m8%40Canon