零售学英文论文.docVIP

Term: Fall Year: 2009 Student Name (Chinese Characters): 關樂生 Student ID Number: 9531049 Student Name (Chinese Characters): 許育凡 Student ID Number: 9632035 Student Name (Chinese Characters): 吳東陽 Student ID Number: 9631051 Course Abbreviation and Number DMS4633 Course Title 零售學, Retailing Instructor 張力元老師, Professor Trappey Final Project Due Date January 7, 2010 Number of Homework Pages 25 Homework Type Group, typed, class hand-in, e3 log Additional Materials Allowed Textbook Marking Scheme: Grade: Table of Content Introduction 1 Literature Review 1 Section I: Family Mart 2 Research Background 2 Research Objects 2 Types of Merchandise 2 Variety and Assortment 3 Services Offered 4 Prices and the Cost of Offering Breadth and Depth of Merchandise and Services 4 Customer Buying Behavior 4 Retail Market Strategy 4 Section II: Bellavita 5 Research Background 5 Research Objects 5 Types of Merchandise 5 Variety and Assortment 5 Services Offered 6 Prices and the Cost of Offering Breadth and Depth of Merchandise and Services 6 Customer Buying Behavior 7 Retail Market Strategy 7 Section III: HM Location 7 Introduction 7 Product’s Categories Markets 8 Supply Chain 8 Why no HM in Taiwan? 9 ECFA 9 The Economic and Political condition 9 Competition 10 Comparison 10 Locations in Hong Kong and Taiwan 11 Trade area 12 i Taipei – Q square 12 ZhongXiao DunHua TongLin Department Store and Breeze ZhongXiao 13 Hankyu Department Store 13 Huff Gravity Model 14 Transportation Categories 15 Section IV: Costco 15 Introduction 15 Membership Warehouse Club 15 History 16 Retail Market Strategy 16 Target Market Strategy 16 Products 16 Promotions 17 Price 17 Presentation 18 Layout 18 Personnel and Customer Service 19 Human Resource Management 19 Human Resource 19 Objectives 19 Organizational Structure and Plan 20 Information System 20 Customer Relationship Management 20 Merchandise Management 20 Managing Merchandise Assortments 20 Warehouse 21 Conclusion 21 References 22