雅虎收购BrightRoll中英双语.docVIP

Yahoo Buys Digital Ad Service BrightRoll for $640M 雅虎6.4亿美元收购视频广告服务商BrightRoll Yahoo is buying digital video advertising service BrightRoll for $640 million in the Internet companys latest attempt to boost its revenue after years filled mostly with financial futility. 雅虎以6.4亿美元收购视频广告服务商BrightRoll，希望提高收益，改善近几年来增长放缓的情况。 The acquisition announced Tuesday marks Yahoos first major purchase since reaping a $9.4 billion windfall in September by selling part of its stake in a rapidly rising Internet star, Chinese e-commerce service Alibaba Group Holding Ltd. 周二的一份声明显示，此次的收购金额来自雅虎九月时出售中国电商巨擘阿里巴巴集团的股份所得资金，共94亿美元。 Yahoo Inc. has promised to distribute at least half of the $6.3 billion in after-tax proceeds from the Alibaba stake sale to its shareholders. That gives CEO Marissa Mayer the option of spending the rest on acquisitions that could enable the Sunnyvale, California, company to recover some of the ground that it has lost to rivals Google Inc. and Facebook Inc. in the booming online ad market. 雅虎公司曾承诺，会从出售阿里巴巴股份所得的税后收益中，回馈6.3亿美元给股东。因此，雅虎CEO玛丽莎·森尼维耳市Facebook公司竞争中的失地。 BrightRoll, based in San Francisco, helps to automatically place ads in videos displayed on personal computers and mobile devices. Since its founding in 2006, it has built relationships with most of the biggest advertisers in the U.S., helping the service generate more than $100 million in annual revenue, according to Yahoo. BrightRoll总部设于美国旧金山，是一家提供视频广告服务的公司。它成立于2006年，现已与美国大多数的大广告商建立了合作关系。BrightRoll帮助其合作伙伴，包括雅虎在内，取得超过1亿美元的年收益。 That makes the BrightRoll deal look quite different from the only larger acquisition that Yahoo has made since hiring Mayer as its CEO in July 2012. Mayer bought online blogging service Tumblr for $1.1 billion last year, even though that New York company hadnt yet proven it could make money. 因此，这次对BrightRoll的收购显得更加瞩目，这是自2012年7月梅耶尔上任以来，雅虎公司的又一次大型收购行动。梅尔去年以11亿收购了在线博客网站Tumblr，但是纽约公司尚未能证明此举已带来实际收益。 In contrast, BrightRoll already is profitable, according to Yahoo. Meanwhile, Tumblr isnt e