十六方差协方差分析.pptx

赵冬阳攀枝花学院经济与管理学院市场营销博士;教学目的;Chapter Outline教学内容;百货商店项目;实例：电子购物的风险;实例：电子购物的风险（续）;Relationship Among Techniques统计方法之间的关系;Relationship Among Techniques统计方法之间的关系;Relationship Amongs t Test, Analysis of Variance, Analysis of Covariance, Regression;Relationship Amongs t Test, Analysis of Variance, Analysis of Covariance, Regressiont 检验、方差分析、协方差分析和回归分析之间的关系;One-Way Analysis of Variance单因子方差分析;Statistics Associated with One-Way Analysis of Variance与单因子方差分析有关的统计量;Statistics Associated with One-Way Analysis of Variance;进行单因子方差分析;确定因变量和自变量;Conducting One-Way Analysis of VarianceDecompose the Total Variation 总变差分解;Conducting One-Way Analysis of Variance Decompose the Total Variation;Decomposition of the Total Variation:One-Way ANOVA 单因子方差分析;Decomposition of the Total Variation:One-Way ANOVA 单因子方差分析;Conducting One-Way Analysis of Variance进行单因子方差分析;Conducting One-Way Analysis of VarianceTest Significance 显著性检验;显著性检验;Conducting One-Way Analysis of VarianceInterpret the Results结果解释;Illustrative Applications of One-Way Analysis of Variance 单因子方差分析的演示性应用;Effect of Promotion and Clientele on Sales表16-2 赠券状态、店内促销、店铺销售额和客源排序;Illustrative Applications of One-Way Analysis of Variance;Illustrative Applications of One-WayAnalysis of Variance;Illustrative Applications of One-WayAnalysis of Variance ;Illustrative Applications of One-Way Analysis of Variance;Illustrative Applications of One-Way Analysis of Variance;One-Way ANOVA: Effect of In-Store Promotion on Store Sales;SPSS Windows;SPSS Windows: One-Way ANOVA;Assumptions in Analysis of Variance;;N-Way Analysis of Variance;N-Way Analysis of Variance;N-Way Analysis of Variance;N-Way Analysis of Variance;N-Way Analysis of Variance;Two-Way Analysis of Variance;Two-Way Analysis of Variance;Analysis of Covariance;Analysis of Covariance;Issues in Interpretation;A Classification of Interaction Effects;Patterns of Interaction;Issues in Interpretation;Issues in Interpretation;Issues in Interpretation - Multiple comparisons;Issu