大学英语A模拟试卷2010Test01.doc

全国高校网络教育公共基础课统一考试 大学英语（A）模拟试卷（2010年修订版） Test 1 Information for the Examinees: This examination consists of FOUR parts. They are: Part Ⅰ: Reading Comprehension (30 points, 25 minutes) Part Ⅱ: Vocabulary and Grammar (40 points, 25 minutes) Part Ⅲ: Translation (10 points, 10 minutes) Part IV: Writing (20 points, 30 minutes) The total marks for this examination is 100 points. Time allowed for completing this examination is 90 minutes). Section I: Reading Comprehension [30 points] Instructions: This section will take approximately 25 minutes. There are TWO parts in this section. Part 1: Question 1-5 are based on this part. (15 points) Read the following passage and choose the best answer from A, B, C and D. In 1985, the Coca-Cola Company made the decision to change the formula of its leading soft drink. The change was based on the findings of many market studies. These studies had shown the general response to the new product was good. However, the change of the traditional Coca-Cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-Cola. The most important reason why New York was rejected was the emotional relationship that existed between drinkers and the soft drink formula. Drinking Coca-Cola had become a tradition for many people over its 99years of existence. The change made by the company was not only in Coke’s formula bust also in the traditional values and memories that it represented to the drinkers. “We had taken away more than the product Coca-Cola. We had taken away a little part of them and their past.” The drinkers rejected this “improvement”, because “they believed that Coke stood for traditional value … so they felt betrayed when the product changed completely overnight”. Although a lot of research was done by Coca-Cola Company, it didn’t show the depth of drinkers’ emotion for the product. The studies took many forms, but none of the tes