人教版新课标高中英语（选修9）课件-Unit5课件 Reading.pptVIP

AdvertisementsWHERE? 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work? 1. Who advertises? Businesses, individuals, organizations and associations. 2. Why do they advertise? They want to sell something or to inform or educate the public. 3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). 4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. * 1. Do you like McDonald’s better than KFC because of the advertisement? On billboards On buses On TV On the radio In train stations In newspapers In magazine At the cinema At the airport Everywhere Compare advertisements Compare the advertisements, which one is easier for you to remember? Why? Look at the pictures on 43 and discuss the questions about the advertisements. 1. Water A. What is the most common name for H2O? Why did they call it H2O? H2O = water. H2O has been used instead of the word “water”, because it rhymes with “slow”. Rhymes (often called jingles) attract attention and are easily remembered. B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can. A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group. 2. Super Shooze B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun. C. Do you think the message is true? Give reasons. This message is not true because just wearing a certain brand of shoes won’t make you exciting, popular or have fun — it takes much more effort than that. A. Why are the first two lines written bigger than the