Public Speaking An Audience-Centered Approach – 7th edition公共演讲的观众为中心的方法–第七版.pptVIP

Copyright ? Allyn Bacon 2009 Public Speaking:An Audience-Centered Approach – 7th edition Chapter 2 The Audience-Centered Speechmaking Process This multimedia product and its contents are protected under copyright law. The following are prohibited by law: ·??????? any public performances or display, including transmission of any image over a network; ·??????? preparation of any derivative work, including the extraction, in whole or in part, of any images; ·??????? any rental, lease, or lending of the program. Steven A. Beebe Susan J. Beebe  “If all my talents andpowers were to betaken away from meby some inscrutableprovidence, and I hadmy choice of keepingbut one, I wouldunhesitatingly ask to  be allowed to keepthe power ofspeaking, forthrough it, I wouldrecover all the rest.” - Daniel Webster An Audience-Centered Speechmaking Model Always think of your audience Shows sensitivity to their needs. Think if they understand your words. Consider Your Audience Gather analyze information about audience. Consider culturally diverse backgrounds of audience. Adapt speech to particular audience. Select Narrow Your Topic Who will be hearing your speech? What is the occasion (event)? What are your interests, talents experiences? Determine Your Purpose General Purpose: overarching goal of your speech Types of General Purposes Inform: teach, define or clarify. Persuade: change or strengthen thoughts or behaviors. Entertain: amuse with stories, illustrations and humor. Specific Purpose Exact response you want from audience. Concise statement indicating what you want audience to do, think, feel or remember. Develop Your Central Idea Overview of speech. One-sentence summary of speech. An example: Topic: The South Beach Diet. General Purpose: To inform. Specific Purpose: At the end of my speech, the audience will be able