GRE Issue多论点非滥用例证2.docVIP

Coca Cola 可论证点： ①可口可乐的来历（论证创新）：John Pemberton, an Atlanta druggist（药商，药剂师）, invented the famous carbonated（充满碳酸气的） blend of coca leaf and kola nut in 1886. Pemberton originally marketed his drink as French wine of Coca - an ideal Nerve Tonic（滋补剂，滋养品） and Stimulant, but today 606 million people choose Coke just for the taste of it every day. ②合作发展：An innovative(创新的，革新主义的) business cooperation made Coca really worldwide popular. Two American lawyers came to the owner’s office and put forward their cooperative project: the Coca-Cola owner sold the special syrup to them and they invested in their own companies to add water in the syrup, bottle the products and sell the Cocas they made to people. Coca-Cola became the most famous drink in the whole world owing to the success of the project mentioned above. ③合作竞争（把合作和竞争结合，谋求共同发展）：Coke and Pepsi go head to head and make carbonated drink more well-known. Co-opetition is a combination of cooperation and competition that offers the possibility for rivals(竞争者，对手) to benefit from each other’s seemingly competitive activities. In short, there are circumstances where having more players to cut the pie means bigger pieces of pie for everyone. Co-opetition is the delicate(精巧的，微妙的) balance of cooperation and competition that describes many business relationships ④广告的作用：The well-known soft drink Coca Cola is a typical case to reflect the importance of advertisements. In every advertisement of Coca Cola, the feeling of having a drink of Cola is described as wonderful and fantastic. At the same time, some excellent advertising slogans, such as Cola Adds Life; Have a Cola and a Smile; Cola is it; “Life tastes good” are becoming well-known. All these above can make a good First Impression to the potential consumers. That is why Coca Cola is popular all around the world.(第一印象的重要性) ⑤经济全球化的典范：Coca-Cola company is the model of economic globalization. Producing and bottling manufactories are built all over the world. The advertisements of al