消费者行为buyingandpostpurchase.pptVIP

Chapter 9 Purchase behavior Post-purchase Purchase Behavior Three types of behavior Trial purchases Repeat purchases Long-term commitment In-Store Decisions In-Store Influences that Impact Alternative Evaluation and Purchase Sales Impact of Point-of-Purchase Displays The Effect of P-O-P Display Location on Sales of Listerine Mouthwash Impact of a Stockout Situation Situational Influence Temporary conditions or settings that occur in the environment at a specific time and place Independent of the products or the consumers Five Classes of Situational Influence 1. Physical surroundings includ