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‘Things’ Are Heating Up: What’s New in the Internet of Things
Stories?about the Internet of Things — everyday objects that have been upgraded to send and receive data — are growing ever more common in the media, and for good reason. As?a July post?in the?New York Times’?Bits blog commented, “Over the next few years, very little stands to be bigger than the Internet of Things, or IoT…. The IoT is expected to eventually touch some 200 billioncars, appliances, machinery and devices globally.”
But before we can reach that future of 200 billion or more networked objects, developers will have to deal with a host of on-the-ground challenges. At the recent BizTech@Wharton conference, panelists from the venture capital business, hardware start-ups and emerging software companies shared their experiences as pioneers in the Internet of Things — and they even brought some of their newest devices along.
Picking the Winners
Michael Aronson, managing director of MentorTech Ventures, showed the audience a Zepp Sensor, a device designed to analyze precisely how people swing baseball bats, tennis rackets and, in the case of the one he had brought along, golf clubs — and guide them on how to improve. The device, he explained, would report “my swing speed, my swing plane … and advise me which club to use. It’s really cool.” But, asked if it would put caddies out of business, he said no. Specifically, he noted, the Zepp doesn’t sense the environment, so it can’t suggest to someone how to play based on weather conditions the way a smart caddie would. However, he said, “That’s definitely an improvement that should come along.”
Shifting to a subject even more in his milieu, Aronson then talked about the tricky business of judging the sound investments in this new arena.?“The big question we always have is, ‘How are you going to monetize it?”?Twitter??He described a recent meeting with a San Francisco company that has developed a parent-paid Internet protection system for schools. The syste
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