关于旅游电子商务网站的市场调查和分析(英文版)--商务英语.doc

Market research and analysis of tourism e-commerce Background: With rapid development of technology, internet has made great achievements. Global electronic commerce transaction has increased greatly within past decade years. So commercial tourism industry receives great challenges. As the network consumers and traveling market are increasing, e-commercial traveling show a huge advantage. The size of the online travel booking market continues to grow, and the growth rate is about 40%。The size of 2014 is 24560 million yuan,about eight times over 2008. After more than ten years of exploration, there have been quite a number of travel sites with information service ability, mainly including the regional websites, professional websites and portal travel channel.With the increasing competition in tourism market, traditional tourism industry must turn to tourism electronic commerce based on the internet to meet the needs of different travelers.And the rapid growth of the Internet users directly led to the rapid development of online travel. Chinas online travel booking market scale will continue to increase. Today we conduct an investigation about e-commercial tourism.According to statistics of the survey, so many conclusions are obtained. Discussion and summary: We receive 93questionnaires in total. There are 57 men and the others are women. As most traveling consumers are young, the majority of respondents’ age is between 21 to 30. When asked about the education background, more than a half of people hold undergraduate degrees, while the others hold college degrees and graduate degrees. Two thirds of respondents are not satisfied with the commercial traveling with a group. A plenty of tourists are seeking a new model of traveling to meet individual requirements. Before we plan to travel, there are many factors we will put into concern. Most people focus on traveling route, price, security, the quality of service and travel agents credit. Most respondents seek travel