跨文化商务沟通笔记.doc

The essential elements of communication 1. there should be at least two parts. 2. there should be a message 3. there should be a contact between the two parts 4. there should be a language that both sides share. 5. there should a place 6.time for the communication to take place. Message (信息） Source of message encode code channel/medium decoder retriever of message （信息源） 编码） （密码） （渠道/媒介） （解码） （信息接受者） Attributes of communication 1. It is a born need 2. It is interactive 3. it can be either constructive or destructive to a relation 4. It cannot be white washed in case it is performed. I. What is culture? The definition can be in three-step hierarchy/ the structure of culture Spiritual: beliefs, core of value, ethnics, etc.; Custom/social: manners, organizations, techniques, etc,. Material: food, tools, clothing, etc. Ideological culture/ social culture/ material culture Four Aspects of Culture 1. It’s learnt, not obtained from genes. Social, family, and regional factors as input. 2. It抯 shared by a group of people. Local language and culture to be shared by people in a certain group. 3. It抯 symbolic. Many can be of symbols of a culture --- language (verbal or non-verbal one), archiurtects, arts, and so on. 4. It抯 adaptive. No culture is fixed except the dead. What may effect cross-cultural communication Way of observing verbal language non-verbal language Kickbacks回扣 （而不是：踢回） Honey cooler讨好女人的男子（而不是：甜饮料） Dog-eared书页的折角（而不是：狗耳朵） Sea-elephant 海豹（而不是：海象walrus) Street walker 妓女（而不是：行人） Hospital trust 银行 （而不是： 友好的信任） Lover 情人（而不是：爱人） Rest room 厕所（而不是：休息室） Dollar sale 全部商品一美圆贱卖（而不是：美圆贱卖） Green wash 塑造环保形象（而不是：刷绿色） busboy 饭店里的洗碗檫桌子的杂工（而不是：公共汽车上的售票员 busybody≠大忙人，它相当于汉语中的“爱管闲事的人”。 从跨文化角度提出了出口商标翻译的三种方法，即直译法、音译法和音意合璧法 Who to whom? Introduce the host to the visitor/ first(groups) First introduce your side to the visiting side Then the visiting side will make an introduction of themselves Younger to the senior first Low rank to high rank