超级精美PPT图表素材模板2.pptVIP

Client ??? ?? Agency ?? ??/???? Agency Client Concept?? Media / Promotion Planning Client orientation Production execution ??/??/ideation Case 047 Product Price Promotion Place The process of planning and executing the conception pricing, promotion and distribution of goods, services and ideas to create exchange that satisfy individual and organizational objects. Marketing DD% BB% CC% AA% step3 BOOM UP step1 BOOM UP Brand Essence fantasy Personality older | successful | attractive Values express self | confident Benefits fashionable look fits mood Brand strategy ???, ? ??? ???? ?? ?? ?? ????? ???? ?? ??? ?? ???? ???? ??? ??? ??? ??? ?? ?? ??? ?? ? ??? ?? ??? ???(differentiation)? ?? ??? ???? ????. ????, ??? ??? ?? ?? ?? ???? ?? ?? ?? ??? ?? ??? ??? ??? ??? ???? ??? ???, ? ???? ?? ??? ??? ???? ?? ??? ??? ?????. ?? – ??? ???? Strength Weakness Opportunity Threat SWOT : 20 pt text : 20 pt text : 20 pt text : 20 pt text ??? ?? ??? ??? ?? - ??? ?? - ??? ?? - ??? ???? - ?? ?? - ???? - ???? Weakness Strength Threat Opportunity SWOT Analysis Place Promotion 4PS Price Product Distribution Marketing Product Price Promotion ??? ???? ???? ?? ???? 45% 37% 10% 8% ??? ??? ???? ??? ???? 12? ??? 100% ???? ?? ??? ?? ????? ?? ??? 1,000? ?? Growth rate Share of Voice Market Share etc 75% 30% 45% 22% Strategic AD management Global sports marketing activities Successful new product launch Local-base marketing support the respected global player Case 057 ??? ??? ?? ?? ????? 30% ??? 75% ??? 22% Share of Voice 45% Graph model Grid model ?????1 ?????2 ???, ???, ????, ??? ??, ???(wagon) ????, ?? ???(???) ??? ????? ??? ???? ???? ????, ???? ????(??)?? ????, ??? ???, TV, ??? ?????, ???? ???(???) ??????? ???? ??? ????? ?? ??????? ?????? ?????? ?? ???? ???? ??? ??? ????? ???? ?? ??? ?? ????? ??? ???? ?? ???? ?? ???????? ????? ?? Family Life Cycle? ???? (??6???) (??6???) (????) A t