Wechat Business演讲稿.doc

Nationwide Entrepreneurial Era ----WeChat Business Learned from the last presentor, now we have known that WeChat business is a new E-Commerce model and serves as a platform for companies and individuals to run business. So for business starters who want to start a business on WeChat, it is the first thing to know about the features of this type of business model. Features --For B2C Sales 1. One more opportunity to access potential customers As you can see from the graph, the number of WeChat monthly active users keeps growing since it was released in 2011 and has reached 697 million by the end of 2015, becoming the most used mobile application in Asia, as reported by Xinhua News Agency. Well, for businesses, this large number of users means a large possibility to reach out to more potential customers on WeChat. 2. An easier way for marketing For businesses, WeChat is a new marketing platform which provides them with an easy way to broadcast promotions and engage their followers. Usually, they do this by encouraging the potential followers to scan their QR code with gifts or discounts. Typical marketing strategies, like distributing lucky money, issuing e-coupons, offering incentives for sharing business information in WeChat Moments are popular ways for businesses to interact with customers and to maintain customer loyalty. 3. An effective O2O tool For traditional businesses, such as hotels, whose products or services cannot be packed up and shipped to consumers, WeChat can serve as an effective online to offline tool to help them take advantage of the Internet. Another good example is, Zaocanjia -- a deliver to home breakfast service available through WeChat. The team make and deliver breakfast every morning to subscribers of its WeChat subscription account. By this way, the business can find and attract Net users and bring them offline through WeChat. --For C2C Sales WeChat also has some obvious advantages to start a private business. Low Start-up C