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Facebook Facebook ‘like’ Allows other websites to embed a facebook ‘like’ button on their pages Enables users to share stories and content with their network, wherever they happen to be online Facebook Targeted Ads Display ads solely on users meeting demographic profile requested What is Twitter? Twitter is a free social networking and microblogging service that enables its users to send and read other users’ updates known as tweets. 140-character micro-blog Free service/Tool 20-million users Follow people or groups or businesses For some it’s about daily life… What you had for lunch How you slept What’s going on at work Random musings For some it’s about following celebrities… Getting started… Create an account Full Name Username (“handle”) Password Email Bio (160 - characters) Photo Find People to Follow… Search for people you know Import an email list Find people with similar interests Search.T WeFollow MrTweet Twellow Buzzom Look to see who others follow Twitter Mobile Applications… Windows CE Android ceTwit iPhone Tweetdeck TweetDeck Tweetie 2 Blackberry Uber Twitter Seemic The Official Twitter App Andorid Seemic Twidroid HootSuite Palm Pre Twee Tweed TweetMe Twitter Etiquette... Complete your bio and pic Think twice before tweeting in an altered state Consider pausing between tweets Keep small conversations private Be transparent Be vague when twittering private social events Remember everyone can hear you What’s rude in life is rude in Twitter Be yourself Add detail to @replies so people can follow the conversation Keep within the character limit Don’t lurk Leave when you want Plug moderately Don’t spam Social Media Strategy What is a Social Media Strategy? In order to develop and launch a strategy (ie building you digital community), you must: Benchmark existing activity Survey your stakeholders Create a content strategy Business objectives – have you a marketing plan Configure or build the tools and processes Plan