体育场馆的营销与销售教学课件PPT.ppt

谢谢大家！ 经济管理学院管理教研室 * * 上海体育学院经济管理学院 SCHOOL OF ECONOMIC AND MANAGEMENT OF SUS 上海体育学院经济管理学院 SCHOOL OF ECONOMIC AND MANAGEMENT OF SUS Designed by jackyxu * * 第七讲 体育场馆的市场营销与销售 史晨雨 136-6151-3282 四、销售sales 三、体育场馆营销facility marketing 二、体育场馆的营销过程the marketing process 一、体育场馆的营销理念marketing concepts 1、产品Product idea ······ service goods 2、渠道 Place Place refers to where the product or service is sold or distributed. How the product reaches customers, how quickly it reaches them, and the condition the product is in when it finally reaches the customers. 3、价格 Price Price is a major concern. Replaceable. Supply and demand. Eg. Super Bowl. 4、促销promotion  Girls’ Night 二、体育场馆的营销过程The marketing process   1、消费者识别 Identify Customers Find the customers who are the most likely to attend an event at the facility, and can afford to attend. 2、调查研究 Research SWOT Market strength Attack weaknesses Seize opportunity Anticipate threat Qingdao Hawk /v_show/id_XNTAxMDQ0MTI0.html   3、市场定位Positioning  In sport, a buyer is often looking for an experience.   Barclays Center /sports8a78cbca66ebcb35.html /v_show/id_XNDU2MDM0NTYw.html  四、销售sales 1、售票ticketing 5、商业权利commercial rights 4、豪华席位luxury seating 3、二次售票resale and scalping 2、票房 box office 6、广告权的销售advertising sales 座位定价seat pricing 售票方法ticketing methods 冠名权naming rights 特许产品pouring rights /2972/ 上海体育学院经济管理学院 SCHOOL OF ECONOMIC AND MANAGEMENT OF SUS 上海体育学院经济管理学院 SCHOOL OF ECONOMIC AND MANAGEMENT OF SUS Designed by jackyxu * * *