卡夫2011-财务表表分析 大学作业原创.docxVIP

KRAFT FOODS INCPeriminary Financial AnalysisKraft Foods is the world’s second largest food company with revenues of $54.4 billion and earnings from continuing operations before income taxes of $4.8 billion in 2011. Kraft Foods was incorporated in 2000 in the Commonwealth of Virginia. They have approximately 126,000 employees worldwide, and they manufacture and market packaged food products, including biscuits, confectionery, beverages, cheese, convenient meals and various packaged grocery products. They sell products to consumers in approximately 170 countries. At December 31, 2011, they had operations in more than 80 countries and made products at 220 manufacturing and processing facilities worldwide. At December 31, 2011, they had net assets of $35.3 billion and gross assets of $93.8 billion. They are a member of the Dow Jones Industrial Average, Standard Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.They manage and report operating results through three geographic units: Kraft Foods North America, Kraft Foods Europe and Kraft Foods Developing Markets. They manage the operations of Kraft Foods North America and Kraft Foods Europe by product category, and they manage the operations of Kraft Foods Developing Markets by location. Their reportable segments are U.S. Beverages, U.S. Cheese, U.S. Convenient Meals, U.S. Grocery, U.S. Snacks, Canada North America Foodservice, Kraft Foods Europe and Kraft Foods Developing Markets.Their brands span six consumer sectors:?Biscuits – primarily cookies, crackers and salted snacks ?Confectionery – primarily chocolate, gum and candy ?Beverages – primarily coffee, packaged juice drinks and powdered beverages ?Cheese – primarily natural, processed and cream cheeses ?Grocery – primarily spoonable and pourable dressings, condiments and desserts ?Convenient Meals – primarily processed meats and lunch combinations Sales Analysis by SourceIts North America and Developing Markets are the largest con