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Monitoring Activity Consider Software service Why are you monitoring What insights/benefits fo you want to gain Listen/filter/fine tune – don’t track irrelevant issues Reporting – frequency/detail/KPIs Trip wire alerts Which departments have a stake Integration with other marketing/PR External support Historical data Social Media for SEO Social Media for SEO Search engine optimisation is a combination of on and off page optimisation Trust and authority are key attributes for natural search A fragmented and aging web means that search engine listings return more than just websites Many social media websites are only partially spider-able For example a Twitter shortened URL is not conducive to SEO, undermining anchor text benefit People like to link to interesting and useful content, how to’s, top 10’s and sites that update frequently Social Media activity happens so fast that posts are pushed down off page in a matter of days, often not getting indexed, giving less value Social Media networks are being used as a search engine and therefore part of the strategy per se Social media activity is a key component of Best Practice SEO and critical in terms of the overall SEM strategy Social Media policy Social Media Policy Policy is essential to: Protect partners (PI) Protect firm reputation Crisis Management Ensure consistency Protect staff Policy Tool Other considerations: Giving advice IT security Data leakage Malware Identify theft System hacking When Social Media goes wrong Hints Tips Introductions: Collette Easton Myself – Head of Client Services/Head Consultant Fire drill etc. Group discussion: Introductions Who Where What What is happening What do you want from today Bebo an acronym for blog early, blog often. Users receive a personal profile page where they can post blogs, photos, music, videos or questionnaires. UK Audience: Generates over 4 million users monthly Sex Distribution % Male 34 Female 66 Age Distribution % 13 (inc