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Urban Design:Ornament and Decoration-THE FACADE
THE FAÇADE 2
INTRODUCTION urban environment either by changing their focus of
attention in a given scene or by moving to another
This chapter analyses the decorative use of orna- location and opening up a completely new vista or
ment on the façade in street and squares. The picture.
façade is analysed in terms of formal, functional and Visual monotony is a common feature of many
symbolic qualities. For this analysis the façade is urban environments dating from the post Second
considered to comprise three main formal horizon- World War period. There has recently been a
tal divisions – the base, podium or ground floor; the change in public attitudes to the built environment
articulated in a vocal demand for a more decorative
middle zone or main floors; and the roof or attic.
Roofline and corner treatment will be discussed in urban realm. The design professions wishing to
Chapters 3 and 4. This chapter will, therefore, satisfy this demand for ornamentation often copy
concentrate on the base of the façade and the main past styles. While history is the source for many
floors where the piano nobile is often located. urban design concepts, thoughtless copying can lead
to clumsy pastiche. It is important, therefore, to try
to glean and evaluate the principles governing
LOCATION OF ORNAMENT urban embellishment from a study
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