377-课程教学大纲.doc

课程教学大纲 ? 课程名称：跨文化商务沟通 Intercultural Business Communication 课程学科类别：管理学 工商管理类 学时与学分：48/3 先修课程：管理学原理，大学英语四级 课程教学目标： 本课程的教学目标可以归结为：帮助学生树立正确的文化价值观，培养跨文化商务沟通意识，丰富跨文化商务沟通知识，提高跨文化商务沟通技能。每个人都带着自己的文化过滤镜（cultural filter）来看待周围的世界，所以，要教育学生根除一切文化歧视、文化偏见与文化成见，摈弃民族中心主义情结，还异域或异族文化以本来的面目，并学会在身处异域时把文化休克（cultural shock）的负面影响降到最低程度。要培养学生对文化差异的敏感性，学会理解和尊重不同的文化价值观与行为方式，特别要掌握与异己文化背景的人进行有效沟通的原则、技巧与方法，最终帮助学生成为“国际视野交际能力突出创新的应用型涉外经营管理人才。Culture, Subculture, and Communication （5学时）What is Culture? Culture’s FunctionsValues and Cultural ValuesCulture ShockCommunication and CultureIntercultural Communication and Cross-cultural Communication Chapter 3 The Role of Language in Intercultural Business Communication （3学时）Intercultural Branding and AdvertisingLanguage Barrier to Business CommunicationLanguage ChoiceThe Company LanguageStaffing PatternsThe Role of the Interpreter Effective Face-to-Face Communication with Nonnative SpeakersFormats for Business Letters in Several Countries Chapter 4 Getting to Know Another Culture: Cultural Values （9学时）Category 1: Thinking and Knowing. Geert Hofstede’s Cultural Value Dimensions: Individualism/Collectivism, Power Distance, Uncertainty Tolerance/Aversion, and Masculinity/Femininity. Michael Bond’s Long-Term Orientation and Short-Term Orientation.Category 2: Doing and Achieving. Is Doing Important or Is Being Important? Are Tasks Done Sequentially or Simultaneously? Do Results or Relations Take Priority? Is Uncertainty Avoided or Tolerated? Is Luck an Essential Factor or an Irrelevance? Are Rules to Be Followed or Bent?Category 3: The Big Picture. Do Humans Dominate Nature or Does Nature Dominate Humans? Are Divine Powers or Humans at the Center of Events? Attitude to Time. Is Change Positive or Negative? Is Death the End of Life or Part of Life? Chapter 5 Individuals and Groups in Business Cultures （3学时）Category 4: The Self. The Basic Unit of Society: The Individual or the Collective? Obligation and Indebtedness: Burdens or Benefi